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Trailblazers.FM: Black Entrepreneurs | Leaders | Professionals

Trailblazers.FM explores stories of today's successful black professionals. Get the know-how, confidence and resources you need to blaze your trail.

Jun 25, 2018

DO NOT create a product or service or a promotion or offer, or a book or podcast, or even a resume or cover letter, until you understand who you are speaking to. 
Knowing your audience is essential. 
And here's why: You are likely not creating your product or service for yourself.